Welcome to the CIG blog. We started this as a way to connect with you, our customers, to have further conversations about sustainability, social enterprise, and fashion. You can expect a post from us once per month as we dive deeper into who we are and the conversations that happen behind our doors. It’s a New Year, so we thought our first post should (obviously) be about Change. Thanks so much for your continued support!
2021, we’ve been eyeing you.
The beginning of a New Year tends to be a time of reflection, a time to refocus on goals and make new ones. For many, a New Year is a reminder to improve habits and take steps towards change.
Change is defined as “to make something different or to replace with something else.” The conception of this project started with that key word as we ourselves were going through something quite different - the start of a global pandemic and a lingering uncertainty as to what the future held.
The flip side of our brand is way more fun. We’re really passionate about changing your wardrobe (or finding those perfect staple pieces you’ll have for years). Our team is made up of 3 very avid thrifters, and this is a passion project stemming from a deep (sometimes too deep) obsession with thrift stores. We’ve had those moments where we find something that is absolutely perfect for a price so right that it might make you want to shed a tear. We love to shop sustainably, to save money, and to showcase our personal style in a way that reflects who we are. When we started CIG that was the inspiration: offer sustainable clothing at an unbeatable price. We think that changing your wardrobe becomes even sweeter when you realize you’re contributing to the life transformation that happens at The Calgary Dream Centre.
Here’s to more (hopefully good) change for both you and your wardrobe in 2021!